Now that the 521-foot-tower at 180 East 88th has gotten the green light, construction is underway — and so are the building’s branding efforts. The 48 condos in DDG’s Upper East […]
Now that the 521-foot-tower at 180 East 88th has gotten the green light, construction is underway — and so are the building’s branding efforts. The 48 condos in DDG’s Upper East Side project haven’t gone on the market yet, but that hasn’t stopped the company from launching a teaser that holds clues to what residents may see once the building is complete.
The teaser itself is pretty bare-bones — literally all you can do is request details on the project — but it reveals some details about the building’s art. The cream-colored background, evoking a piece of plaster, is actually a hint at the building’s lobby, which will feature a custom piece by German artist Jan Hooss. And the dreamy painting of Central Park that first appears there is part of a larger mural by Sean Murtha, known for his pieces depicting birds, animals, and other natural environments. Murtha is also creating a custom diorama for the sales gallery.
This isn’t the first time the design-focused DDG has collaborated with artists on its buildings: 345meatpacking, its avant-garde condo on West 14th Street, featured an Andy Warhol exhibition and was, at one point, sheathed in custom polka-dotted scaffolding designed by Yayoi Kusuma.
Sales are expected to start this fall.